Unveiling sustainable success in social enterprises: insights through the case of thriving green in Kenya

Abstract

This article explores the visionary reality of social entrepreneur­ship, analyzing how it drives to positive social change. It`s been introduced, then, a final case study on Thriving Green, a social start-up that aims to fight malnutrition in Turkana (Kenya) through the cultivation and commercialization of spirulina. In more detail, it explicates the fundamental disparity between social enterprises and traditional businesses, informing on how social enterprises converge their profits towards reinvestment for societal benefits, thus earning the definition of mission-related enterprises. The necessity of integrating social responsibility into business operations, emphasizes the deep interconnection that there is between the interests of shareholders and stakeholders. This integration assumes cardinal importance when companies play significant roles within local communities, and influence the perceptions of investors, customers and other stakeholders. Moreover, the article provides a comprehensive analysis of the landscape of social business, covering various aspects from initial challenges to political frameworks and financing. Emphasis is placed on understanding local demogra­phy and cultural habits to ensure sustainable processes. Additionally, it highlights the evolving role of the third sector, particularly social businesses, in facing social challenges and fostering innovation. The growth of social entrepreneurship and the associated challenges, such as securing financing and establishing suitable regulations, are also examined in depth. Finally, a case study on Thriving Green is presented, as a compelling success story in the field of social entrepreneurship.