A comparison of the strategy of two world's leading manufacturers of motorcycles: the case of Ducati and Honda

Angelo Riva - Universita Milano e ODCEC MILANO, Luciano Pilotti - University of Milan

Abstract


Based on the experience of leading manufacturers Ducati and Honda this paper outlines the main characteristics and the differences of the process of quality and lean strategy of the two firms. The principal successful factors are analyzed in the production and organization strategy. The methodology is based on primary and secondary data. It argues that lean manufacturing has increasing importance for eliminating waste based on integration on original Toyota model of lean production with the local and regional process of management.

 


Keywords


strategy; lean management; benchmarking; innovation; value stream map; learning; leadership; creativity

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DOI: http://dx.doi.org/10.13132/2038-5498/12.1.81-98

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Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498

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