How to create a sustainability strategy for tourism development? The case of the city of Pavia

Angelo Riva - Universita Milano e ODCEC MILANO, Luciano Pilotti - University of Milano

Abstract


ABSTRACT

Based on the experience of Pavia’s city (near Milan, in Italy) this paper analyses the implementation of a sustainability strategy for tourism development. The research is based on primary and secondary data. this study intends to investigate this problem. The key questions of the paper are: 1) How to create a sustainability strategy for tourism development? 2) What are the main critical success factors (FCS) of a sustainability strategy for tourism development? The results show a suggests a strategic framework can be applied also to other organizations and cities. 


Keywords


strategy, tourism development, sustainability, planning

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DOI: http://dx.doi.org/10.13132/2038-5498/11.4.385-399

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Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498

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