I social media nelle public utility quotate: stakeholder engagement o comunicazione?

Silvia Fissi - Department of Business and Economics University of Florence, Elena Gori - Università degli Studi di Firenze, Alberto Romolini - Università Telematica Internazionale Uninettuno, Irene Lunghi -


Public utilities companies try to develop a strong relationship between them and their stakeholders in order to assure better services and to improve public relations. In this contest, the Social Media (SM) have a fundamental role in spreading company communication. This article, through an exploratory research method, aims to investigate the use of SM within the public utilities listed companies with particular reference to the Stakeholder Engagement (SE). Results reveal an increasing use of the SM in disseminating information. However, the study highlights that listed public utilities use the SM in a traditional way without having a real two-way communication and consequently and effective SE.


Public utility; Social media; Stakeholder engagement; Comunicazione; Facebook; Twitter

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DOI: http://dx.doi.org/10.13132/2038-5498/10.3.1995


Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498


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