Sassuolo’s ceramic district and strategic changes in the sector during the time

Abstract

In the new contest of globalization, the Italian district are face on

important inner change. Based on past studies this paper examines

the logic of development of Sassuolo’s tiles district in Italy and

analyses the reasons of sustainability and globalization of the district;

it focuses on some relevant questions:

Q1: What is the evolution of strategic groups in the district?

Q2: What are then main changes and trends in the district in the

contest of globalization of the market?

The paper intends to answer these questions. It explores the inner

strategy and the dynamic of strategic group of the firms of the district and the reasons of the change.

To our knowledge, before of this work, in international literature

there is a lack of study on the dynamics of strategic group in the

district and theirs causes.